The World Cup of adverts: How brands are competing to entertain, not simply sell
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
This article has been retrieved from the primary feed of BBC World News and processed in accordance with the World in Neutral (WIN) core journalistic standard. Sensational adjectives, emotional verbs, and political spins have been programmatically parsed and replaced with neutral, objective reporting elements.
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Original Headline
The World Cup of adverts: How brands are competing to entertain, not simply sell
Neutralized Headline
The World Cup of adverts: How brands are competing to entertain, not simply sell